Genre Welcome?: Formula, Genre and Branding in USA Network’s Programming and Promotional Content (A thesis)

It has come to my attention that I have yet to link to a work that I spent the last year working on, my MA thesis. Thankfully, I busted my butt last summer and didn't have much to re-write or tinker with over this school year, but all sorts of other responsibilities kept me from … Continue reading Genre Welcome?: Formula, Genre and Branding in USA Network’s Programming and Promotional Content (A thesis)

Character depth welcome: On why White Collar is far and away USA Network’s best series

You may or may not know this, but I am in the midst of completing my MA thesis on USA Network and the “Characters Welcome” brand campaign (among other things). I say this to point out that I have spent a good deal of time with USA Network’s slate of programming over the past year … Continue reading Character depth welcome: On why White Collar is far and away USA Network’s best series

Brand transition? — On what’s at stake for USA Network this summer

I am entirely enthralled by television network/channel branding. You might know this about me. You might also know that I'm writing my MA thesis on the topic, specifically USA Network's branding. USA is such an interesting case because they are just so damn successful, even though up until now, their programming has been generally formulaic. … Continue reading Brand transition? — On what’s at stake for USA Network this summer

False stakes welcome — The pointlessness of ongoing arcs in USA series

With Burn Notice's mid-season finale coming up this week, I've been thinking about the series' approach to serialization and really how the whole batch of series across USA network approach ongoing arcs. And as evidenced by the title of this post, you can guess how I feel about it. This isn't a new complaint. Critics across … Continue reading False stakes welcome — The pointlessness of ongoing arcs in USA series