Test Pilot: File #12, The Marriage Ref

Test Pilot #12: The Marriage Ref Debut date: February 28, 2010 Series legacy: One of the worst television series to hit the airwaves in the last few years, a signal that we should all respect Jerry Seinfeld less. Test Pilot is back! It’s a new year, but the historical pilot analysis continues! In case you … Continue reading Test Pilot: File #12, The Marriage Ref

Test Pilot: File #10, Heroes

Test Pilot #10: Heroes Debut date: September 25, 2006 Series legacy: A legitimate cultural phenomenon that flamed out within a year of its debut, now a major touch-point that critics point to when discussing both the failure of serialized television and NBC's downfall. Test Pilot is back! It’s a new year, but the historical pilot … Continue reading Test Pilot: File #10, Heroes

Value in departure: Why a Terriers cancellation isn’t the worst thing in the world (but it’s probably close)

Terriers airs its season finale tonight at 10 p.m. on FX. You should, without question, watch it. It is the best new series of the fall and probably my favorite new drama series of the post-WGA strike era. With this being the afternoon before said finale unspools, I could spend a thousand words imploring current … Continue reading Value in departure: Why a Terriers cancellation isn’t the worst thing in the world (but it’s probably close)

25,000 people are good enough: The hegemonic impacts of the nielsen television ratings system

The [Nielsen] overnight numbers widely reported by the media—and Hollywood’s general barometer of a show’s health—can account for as little as 25 percent of the eventual audience for, say, an FX comedy. – Josef Adalian, New York Magazine[1] Imagine you watch every new episode of your favorite television series (for this example, NBC’s comedy Community) … Continue reading 25,000 people are good enough: The hegemonic impacts of the nielsen television ratings system

Welcome characters, knowing drama and more — Discussing branding approaches by cable and broadcast networks

A few weeks ago, a number of critics and TV-related folk were blowing up my Twitter feed with their discussion on the greatness of USA Network. In short, these folks were watching screeners of White Collar's second season and the first few episodes of the network's new series, Covert Affairs. They loved them. If I … Continue reading Welcome characters, knowing drama and more — Discussing branding approaches by cable and broadcast networks

Innovations, er, “Innovations” from broadcast networks — Conclusions

Well, here we are. After nearly two months, I'm finally getting around to the conclusion section of my broadcast innovations research, at least for now. So now I'm left wondering, did we learn anything from all this?Obviously, I'm not so naive that I think any research I've done is reinventing even the smallest of wheels, … Continue reading Innovations, er, “Innovations” from broadcast networks — Conclusions

Innovations, er, “Innovations” from broadcast networks — NBC

Curious as to what this all means? Read my introduction to this multi-post series. Again, this whole "project" has gone on too long, but with classes finally wrapping up, I should be able to bash out the final post here in a few days. But first: America's favorite network, NBC! Did things really go as … Continue reading Innovations, er, “Innovations” from broadcast networks — NBC

Hulu attempts to monetize — My reaction

The time has finally come. This week, Hulu brass announced their intentions to start charging for certain bundles of content. Pay content on Hulu will begin "testing" on May 24 under the moniker "Hulu Plus," which will see a $9.95 monthly subscription base for content past the usual four-to-six new episodes of current series. This … Continue reading Hulu attempts to monetize — My reaction

Hulu and monetization: A prospective pay model

Despite what we all want, we are eventually going to have to pay to use Hulu. Ever since the video streaming service became a major player in the television industry a few years ago, the brass at News Corp and NBC Universal have been talking about monetizing it. But fearful of the failures that came … Continue reading Hulu and monetization: A prospective pay model

Just end it already! Genre television and end dates

As we've all seen over the past month, the end of Lost has sparked a slew of different conversations about the future of television, formats, serialization, etc. One move that Lost proponents always cite as the turning point in the series was the agreement to end it all back in 2007. And now, that idea … Continue reading Just end it already! Genre television and end dates

‘M*A*S*H*’ knocked-off: Is that good for advertising?

Not to call out Professor Anderson, but recently in class, he noted that nothing would ever top the ratings of the M*A*S*H series finale, which reached 105.97 million viewers in 1983. And why wouldn't he say that? Nothing has come that close ever since, and with the slew of cable, pay-cable, OnDemand, online and other … Continue reading ‘M*A*S*H*’ knocked-off: Is that good for advertising?