Telling the best original stories?: Discussing AMC’s brand development

I have been thinking a lot about television network/channel branding lately. Call it a dual byproduct of writing a MA thesis on the topic and the upfronts season, which always brings forth questions about whether or not a series is “right” for whatever it is a network or channel is trying to do. My branding-on-the-brain…… Continue reading Telling the best original stories?: Discussing AMC’s brand development

Welcome characters, knowing drama and more — Discussing branding approaches by cable and broadcast networks

A few weeks ago, a number of critics and TV-related folk were blowing up my Twitter feed with their discussion on the greatness of USA Network. In short, these folks were watching screeners of White Collar’s second season and the first few episodes of the network’s new series, Covert Affairs. They loved them. If I…… Continue reading Welcome characters, knowing drama and more — Discussing branding approaches by cable and broadcast networks